It started with a colourful lump of dough.
We’ve all seen THAT video.
That giant knife slicing through a memorising prism of colour before being skilfully spun into a Bagel of beautiful-ness and stuffed with Funfetti cream cheese. Their creator, Scot Rossillo, describing the invention process as ‘like the birth of a child’. The Cronut-style queues. HYSTERIA.
And it was wonderful and unique and happy and nice.
But then suddenly, every time you logged on to Facebook you would see another of your favourite foods tie-dyed into oblivion.
And Ice Cream…
I know what you’re thinking. Sweet things? That’s FINE. Perfectly normal.
Then THIS happened.
RAINBOW GRILLED CHEESE From Kala Toast in Japan.
What. The. Flippin’-Hell-is-that-Cheese-is-YELLOW.
According to @hkfoodiexblogger, the sandwich contains four types of cheese and costs $42HKD (£3.60).
And Rainbow Latte Art…
Unicorn Poop is a thing people.
And it’s not just food! Oh No!
Rainbows have been sneaking their way into all aspects of modern life.
Rainbow Hair on Kylie Jenner:
Rainbow highlighter fo’ yo FACE on Etsy shop Bitter Lace Beauty:
Lipstick for all your kaleidoscopic kissing needs:
Even Rainbow Roses (HOW?! Just…How?!)
You can even vomit rainbows and send your vom-rainbows to your friends:
Now, I’m a lover of all things bright and beautiful, but you have to ask yourself:
WHERE WILL IT END PEOPLE?! WHERE WILL IT END?*
*With a pot of gold, hopes!*